BMM notes Essay

Attempt all the questions. Read the question carefully before answering. Figures to the right indicate full marks. Illustrations/ Layout is not Compulsory. But ensure to give a clear and concise description of the visual. 1. Answer any four : (a) What is the difference between Political Advertising and Government Advertising? Give one example of each. (b) What is creative? How important creative brief is for writing copy for a product? (c) How is reason why copy different from slice of life copy? (d) What are the essential qualities to become a good copy writer? (e) Explain the importance of sub-head for the print media. (f) What are the different types of copy? Explain one in detail. (g) Explain the following terms (Any three) :(i) Zoom in (ii) Dissolve (iii) Wipe (iv) Pan. 12 2. Answer any four of the following question :(a) Write short note on, Copy for Children as the Target Audience. (b) Give two examples each of comparative and demonstration type of advertising. (c) What are the essentials of a Good Poster? (d) Give your comment on ‘Daag Achche Hain’, Television commercial. (e) Analyse any one of the recent public service television or print advertisement. (f) (i) ‘Maine poocha kya’? is the base line of which detergent brand ? (ii) ‘Insan Phone lete hain baat karne ke liye,’ is the line of which television commercial? (g) Explain the various stages of producing a TV commercial? 12 3. Answer any two : (a) Radio advertising creates a ‘Picture in the Mind’. Explain? (b) Write a 30 sec Radio spot for Shopper’s stop, Highlighting, Range and Location. (c) Write a direct mailer to the prospective Customer in Bandra, persuading them to place their monthly grocery requirement to ‘Sangam’, A Hindustan Lever Limited Venture. Sangam provides free home delivery within an hour. 10 4. Multimedia campaign and strategy (Attempt any one):(a) VIP luggage is launching a new campaign to reinforce its new image of a company marketing trendy luggage for upwordly mobile young professionals. They have added new design and different colours in their portfolio of products. i. Prepare a creative brief for Making Impact on the Target Audience. ii. Create a press advertisement campaign based on the creative brief. iii. Prepare a storyboard for television commercial based on the creative brief. PDF Powered By BMMBox.com 5 6 5 www.bmmbox.com www.bmmbox.com (b) PDF Powered By BMMBox.com The recent cases of corruption among a few police officers tarnished the image of Mumbai Police. The Commissioner wants to improve the public image of the Mumbai Police. i. Advice them on strategy and baseline. ii. Develop a 3 advertisement press campaign. iii. Develop a storyboard for a 30 sec TVC. PDF Powered By BMMBox.com

Pepsi’s Marketing Mix

TABLE OF CONTENTS ABSTRACT 2 INTRODUCTION 2 MISSION STATEMENT 3 VISSION 3 ABOUT Pepsi 3 CORPORATE OVERVIEW AND FINANCIAL PERFORMANCE 4 5C ANALYSIS 5 6P’S OF A BUSINESS 8 CREATIVE STRATEGY OF Pepsi 13 DISTRIBUTION SYSTEM 13 SWOT ANALYSIS 14 CONCLUSION 15 ABSTARCT The marketing plan is central to the business plan. Marketing research helps you define your product or service, the target market, and the competition. Pricing your product is an important step that must begin with an understanding of the total cost of the product or service. Markup percentage, gross margin percentage, production costs, non-production costs, and profit must all be considered when deciding price. Promotions and advertising should be planned for at least a year in advance, taking into account seasonal fluctuations, high and low sales times, competitors’ INTRODUCTION Pepsi is currently one of the most successful consumer product company in the world its annual revenue exceeding $30 billion and has more that 480,000employees. pepsi co. inc. as began as a successor to a company incorporated in the 1931known as loft inc. once known as Pepsi cola. , the company expanded its business and adopted its current name Pepsi co. after a merger with Frito-lay in 1965. the merger dramatically increased its market potential and set the foundation of company’s tremendous growth. Pepsi co. ’s products are recognized and are the most respected all around the globe. They operate main three devisions: beverages ,snack foods and restaurants. In each of these business the Pepsi co. as attained a leadership position as being the world leader in the soft drink bottling . The corporation increasing the success has been based on high standards of performance , marketing strategies, competitiveness, determination, commitment and the personal and professional integrity of their people, product and their business practices. Mission Pepsi is continuously striving for synergy between technology system and human resource to provide product and services to meet the quality, performance and price aspirants of customers. hile doing so it maintains the highest standard of ethics and social responsibilities, innovative product and processes and develop team that keep the momentum going to take the company to excellence in the new millennium. Vision PepsiCo's responsibility is to continually improve all aspects of the world in which we operate – environment, social, economic – creating a better tomorrow than today. † Our vision is put into action through programs and a focus on environmental stewardship, activities to benefit society, and a commitment to build shareholder value by making PepsiCo a truly sustainable company. About Pepsi Pepsi-Cola North America is the refreshment beverage unit of PepsiCo, Inc. , in the United States and Canada. Its U. S. brands include Pepsi, Mountain Dew, Aquafina, Sierra Mist, IZZE, SoBe, Mug, Tropicana Twister Soda, Tropicana Juice Drinks, Dole and Ocean Spray single-serve juices. The company also makes and markets North America's best-selling ready-to-drink iced teas and coffees, respectively, via joint ventures with Lipton and Starbucks. From its humble beginnings over a century ago, Pepsi-Cola has grown to become one of the best-known, most-loved products throughout the world. Today, the company continues to innovate, creating new products, new flavors and new packages in varying shapes and sizes to meet the growing demand for convenience and healthier choices. Pepsi is constantly on the lookout for ways to ensure their consumers get the products they want, when they want them and where they want them. The Pepsi cola drink contains basic ingredients found in most other similar drinks. Corporate Overview and Financial Performance PepsiCo, Inc. is one of the most successful consumer products companies in the world, with 2000 revenues of over $20 billion and 125,000 employees. The company consists of: Frito-Lay Company, the largest manufacturer and distributor of snack chips; Pepsi-Cola Company, the second largest soft drink business and Tropicana Products, the largest marketer and producer of branded juice. PepsiCo brands are among the best known and most respected in the world and are available in about 190 countries and territories. In 2000, PepsiCo has a reported net sale of $20,348 and a comparable net sale of $20,144 in comparison to its 1999’s net sales of $20,367 and $18,666 respectively. PepsiCo has increased its comparable net sale of 8% in 2000 while it had an increase of 15% in 1999. This reflects the increasing rate is going slower. On the other hand, PepsiCo’s interest expense declines 39% showing that the company is significantly lower the average debt level. Back to 1999, the report shows that the company’s interest expense dropped 8%, which indicates that the company is performing well in managing its financial strategies. More details about the financial performance of the company will be discussed in the later part of this paper. Company PepsiCo's overall mission is to increase the value of shareholder's investment. They do this through sales growth, cost controls and wise investment of resources. They believe their commercial success depends upon offering quality and value to their consumers and customers; providing products that are safe, wholesome, economically efficient and environmentally sound; and providing a fair return to their investors while adhering to the highest standards of integrity. In order to profitably satisfy customer needs, the firm first must understand its external and internal situation, including the customer, the market environment, and the firm's own capabilities. Furthermore, it needs to forecast trends in the dynamic environment in which it operates. A useful framework for performing a situation analysis is the 5 C Analysis. The 5C analysis is an environmental scan on five key areas especially applicable to marketing decisions. It covers the internal, the micro-environmental, and the macro-environmental situation. The 5 C analysis is an extension of the 3 C analysis (company, customers, and competitors), to which some marketers added the 4th C of collaborators. The further addition of a macro-environmental analysis (climate) results in a 5 C analysis, some aspects of which are outlined below. The Image of Pepsi co. in the global market is really very excellent. They use the new Technology and they have lots of years of experience in this market. Their ultimate Goals are to achieve highest share in the market. Collaborators The Pepsi co. has Distributors in whole world. Their distribution strategy is different than the others. Their distribution partners are Pepsi co. has suppliers and alliances all over the world. Which helps them to distribute their products to each of the market in each country. The distribution channel make the easy supply of goods. Customers Pepsi co. has potential customers to be a successful organization. The Market size and growth is fully based on the ultimate customers. Market segmentation of the product in whole world Geographic, Demographic, Behavioral and Psychographic. The company provides Benefits that consumer is seeking, tangible and intangible. The customer can give Motivation behind purchase; value drivers, benefits vs. osts. Frequency of purchase can give idea about how many customers repeat their product. Seasonal factors works for increasing the sales. It is a trend that how consumer needs and preferences change over time will affect the company. Competitors OVERALL MARKET SHARE COCA-COLA 43. 9% PEPSI COLA 30. 9% CADBURY SCHWEPPES 14. 5% BREAKDOWN OF MARKET SHARE COCA-COLA CLASSIC 20. 6% PEPSI COLA 14. 5% DIET COKE 8. 5% MOUNTAIN DEW 6. 3% SPRITE 6. 2% Pep si is situated in an environment that is ever changing and dynamic. Pepsi must be concerned of changing taste of the consumer and be able to respond to that need immediately or risk losing market share. They also need to be financially strong to keep up with a powerhouse like Coca-Cola and be able to strike back in the long running cola war. Pepsi must also be able to respond to different cultures in the international environment. Actual or potential competition is going on in the market. Direct or indirect: Pepsi have direct competitors like coke, thumps up, etc. Products: they all have same kind of product soft drinks. Strengths and weaknesses of competitorscan make easy success to the company to survive in he market. Climate The climate or macro-environmental factors are: Political & regulatory environment – governmental policies and regulations that affect the market share of the Pepsi. The price of the all soft drink has to at their cut through level because the Economic environment – business cycle, inflation rate, interest rates, and other macroeconomic issues. Day by day Pepsi makes new soft drinks as Social/Cultural environment society's trends and fashions make the different taste in the soft drinks. The advertisement strategy makes different sense. Technological environment – new knowledge that makes possible new ways of satisfying needs; the impact of technology on the demand for existing products. Build a solid foundation for your organization's marketing efforts Why balancing the 6 P's is crucial to success Keys to the successful marketing mix Knowing what's right for your organization The six P's of marketing are the updated version of the tried-and-true 4 P's. Understanding each of the 6 P's and how to use them can help your marketing results skyrocket. We'll cover each of the 6 P's: From this workshop, you'll get a solid understanding of the foundations of marketing strategy and how the pieces fit together. Whether you have a product or service, are profit-based or non-profit, the 6 P's can put you on the right track. Presidents, executive directors and managers responsible for marketing – anyone involved with creating the marketing vision for your organization. A solid understanding of the elements of marketing and how your organization can use the 6 P's to improve your marketing results. How to use the six basic elements of marketing Key factors for great strategies on pricing, product, target markets, promotions and more Secrets to creating the best marketing mix for your organization How to balance the 6 P's for your organization or company Identifying the right product, right people, right place and right promotion The 6 P's — The Building Blocks of Marketing features an interactive presentation and discussion, along with group exercises, to help you understand the power and the beauty of the perfect marketing mix. Marketing objectives To be most effective objective at any level should meet the following four criteria which Pepsi co. is in, The objectives are relevant to the high level of objectives. They are challenging but still sustainable. They are measurable. They are time specific. Pepsi marketing strategies Pepsi has the concentration segment, targeted the youth segment instead of trying to be something to all segment. pepsi achieve the international position as a drink for th new generation. Papsi has been successful in positioning itself for the younger generation. Promotion Pepsi has promoted it’s all product by every means of promotion. They have done Advertising through the electronic media TV, radio, and internet. The public relations and other promotion has done by the Pepsi. Promotional agreements they have signed with the retailers which include the pizza hut or KFC. Selling process: Pepsi has very well managed selling system. Different stock keeping units. And distributed to the distributer and they supply to the retailers. Pepsi soft drinks are produced in the very well managed selling system. For every rout there is a rout agent who cover maximum shops each day, so that regular supply of soft drink is made. The rout agent takes the order from the shopkeeper and move to the next. They have some agency in each rout. They supply in the areas where truck could not reach. These areas are called indirect routs. Product People satisfy their needs and wants with their product and services. A product is anything that can be offered to market to satisfy a need or a want. The concept of product is not limited to physical objects. To maintain its high quality and standards of its product the company has highly equipped lab for testing the quality of carbon dioxide and the level of sugar in the product. Pepsi is one of the most core products of the organization and the company puts in the lot of effort to retain its image through its highly professional team. The members of the organization work day and night making every possible effort to attain the organizational goals and achieve excellence. Price Pepsi has adopted market penetration pricing strategy at that time when it was introduced but now it is on the same level of its competitor coca cola. Providing quality products at the lowest rates had always been one of the main concern of Pepsi. The price of Pepsi is very copetitve with the highest quality. Place Place includes the company activitiesthat make product to the available to target customers. Pepsi is placed the market according to the extent of the target market located in the particular geographical area. Retail stores are placed all around the franchise areas in order to ensure the availability of the product. The distribution network also works according to the promotional campaign or the season. * P*ositioning The activity that communicate the merits of the product in order to persuade the target customers to buy it. Advertiserscan choose among as number of positioning approaches , depending on what the situation analysis revels about the strength of that product , the needs of their customers and action of their competitors. Following are the positions available to the advisors. Positioning by product differences. Against the particular competitor. Against entire product category. By association. By problem. In order to the Pepsi, depend on the market conditions, Positioning by product usage Positioning by association Positioning against particular competitor. Production Production and process: flexibility or fixed? Services: the sky is the limit Looking at the future for production activities, and opportunities for free publicity. Customer service may be the most important element in your total marketing strategy. Use, evaluate, and revise your marketing plan regularly. Creative strategy of Pepsi The creative strategy is the plan to defines three advertising efforts. The art direction The artistic design of the advertising. The production values. Various audio and visual components and stylistic touch make up the advertisement and the copy platform , a check list providing the background information that copywriter and art director need to craft the advertisement. Managing the advertising efforts by Planning, organizing, Implementing and controlling Distribution system The Pepsi co. has Indirect distribution system. The distribution of the product is done as under Manufacturer to wholesaler to retailer to consumers. *SWOT *analysis Strength: The brand name is the highest strength of the organization, which is known s excellent. Managing the highest quality by using the latest equipment in order to produce best hygienic product. The easy availability in the market is the second strength. Highly skilled professionalize working. The company enjoys the brand loyalty which is plus point for the organization. The market share covered by the company is also a great strength. Weakness: The packaging of the product is sometime difficu lt for the product to maintain. Provide opportunities to the competitors by not covering rural areas in the different countries. The lack of Advertisement in rural area. Opportunities: The company has opportunities to develop their sales force in rural areas. Post mix operation can be expanded in order to make the product available at all times. New and innovative products have always been acted as opportunity to the organization. Threats: The biggest threat for the organization is itscompetitors. so Pepsi needs to develop the strategy keeping in mind for their reorganization. The government policies and changing requirement of the customers can effect the operations of the company. Conclusion Pepsi has 37% global market share operating in 190 countries. At every level of Pepsi co. Take great care to ensure that highest standards are met in everything they do. In their production, marketing , advertising and packaging they strives for excellence because they think their customers deserves better quality products. They promise to work towards improvements in all areas of their organization. They also follow the strict quality procedures during manufacturing and filling of their packages. Additional quality control measures helps to ensure the integrity of Pepsi products throughout the distribution process. References http://www. fixyourmarketing. com/workshops/sixp. htm http://www. missouribusiness. net/sbtdc/docs/marketing. pdf http://www. scribd. com/doc/15434619/Pepsi-Project Phillip Kotler (2004). Marketing management, 11th edition (page 590). Delhi: Pearson Education. http://www. pepsico. com/Company/Our-History. html http://newswiretoday. com/news/57876/ Mickey gill (2006). 1000 coke or Pepsi? : 1000 Coke or Pepsi questions to ask your friends? Longwood,FL

Hotel marketing Assignment Example | Topics and Well Written Essays - 500 words

Hotel marketing - Assignment Example When a product is marketed well, the value of a product is communicated and consumers’ relationship with the company will be well managed hence benefiting the company. For a hotel business to succeed there is a set of engagements required, these include, capturing the inside of the market, creating a good public relation so as to connect with the customers well, providing the best services, developing a long term growth, being in a position of developing and delivering value in time, and having good marketing strategies. In our hotel industry, we are targeting several groups of guests including those planning for weddings, group meetings, tourist guest house, large corporate meetings, reunions, training seminars, and luncheons. Marketing will assist us to know who our customers are and how to satisfy their requirement. Due to the competition existing in the industry, we have developed a motto GIVING THE BEST TO ALL so as to attract people from different ages and different mult icultural background. I selected the outlet serving each group depending on the age, marital status, ethnic/racial background, income, education status, employment status, accessibility, and interest of each group because different mode of communication can reach different groups differently. This article explains how to lure customers and the cost of marketing in the hotel.

Economic Report of the President 2013 Essay Example | Topics and Well Written Essays - 1000 words

Economic Report of the President 2013 - Essay Example The report rightly notes that the United States currently enjoys a competitive advantage in business services. However, the service import is growing rapidly while in Advanced Technology it is realized that the country faces persistent trade deficit and this clearly shows a lack of competitiveness on this sector. However, on the part of the labour market, it is seen that only higher education and worker training are given priority while early childhood programs are not addressed. In any case, it is important to have a human capital policy that goes beyond the higher education policy and addresses all concerns in this respect. Indeed, the report is very optimistic about the trade prospects of this country and the potential for growth. Innovation is rightly captured as an important ingredient in the economic process. There must be a shift towards a knowledge based economy. Agriculture is strongly placed as a core aspect in the knowledge based economy. Indeed, the focus on agriculture can greatly benefit the country considering the huge potential in this sector. In any case, this sector can further enhance the development of manufacturing and the service sectors. In this respect, much focus is placed on biological, chemical and other advances in agricultural production. The report places much priority on the stabilization of the economy and the creation of jobs for everyone. The first chapter underscores the commitment of the administration in creating a comprehensive energy strategy in order to enhance energy security, economic growth and job creation. Indeed, the dependence on foreign oil has always been a concern for the country. The report highlights the growing need to reduce the overdependence on oil and by developing renewable sources of energy. It is further noted that there has been much decline on foreign oil and this indicates good

MOTO car manufacturer Assignment Example | Topics and Well Written Essays - 8000 words

MOTO car manufacturer - Assignment Example The new type of car to be offered changes the product entry dynamic. The new type of car should be seen as entering a new market. International institutions and home country governments are external forces that can also affect bargaining outcomes Eden, L., & Molot, M. (2002,). Such a phenomenon has a slow growth impact on profits. An over view of the different markets are summarized here. The industrial climate is under review. This is especially so for the mass production activity (Harris, R., & Buzzelli, M. (2005,). The uncertainty makes it necessary for them to protect the local auto manufacturer. MOTO Company is obviously a foreign company. The auto industry here has huge government backing. It is dominated by two top Japanese auto manufactures already. Both of the companies have a major share of the market. In addition they have huge research and development facilities there. The country has very little to say about environmental friendly cars. It seems as thought the country is interested in first saving foreign exchange. This has been achieved by the production of cars by these two major Japanese manufacturers. Their other apparent interest is in earning foreign exchanges. This can be seemed by the commitment of the tow major manufactures to produce not only cars but to also produce parts, both of which are in excess of what is needed for the Australian market. The excess production is expressly for the foreign market. A good example is that the cars produced are both right hand and left hand drive cars. This accommodates the two possible markets of the world. The government has just provided massive infusions of money. There is no stipulation for environmental type products. This is something that might bee considered in about five years. There is not likely hood it would be sooner. By then the USA market experience would have been working. It would be possible to see what if anything can be

Literary Criticism on The Star by H.G. Wells Research Paper - 1

Literary Criticism on The Star by H.G. Wells - Research Paper Example   Both of them along with Jules Verne and Hugo Gernsback has been referred to as "The Fathers of Science Fiction". They have always been at the forefront of scientific thinking, they challenged the traditional and conservative views of many people who rejected the advanced and innovative research ideas and stubbornly followed old, outdated conceptions of the universe, the origin of man and the so-called â€Å"higher divine power.† In this work, we will make an attempt to reflect the points of view of both writers to the power of human thought, the role of science in the modern world, as well as the growing conflict between traditional religious beliefs and progressive scientific views. The objects of this essay are the novels â€Å"The Star† by H.G. Wells and â€Å"The Star† by Arthur C. Clarke. â€Å"The Star† by H.G. Wells is an apocalyptic short story written in 1897. It tells us that one day all mankind of the Earth was notified about the penetration of a new star into the solar system. Having disturbed the normal orbit of the planet Neptune, the star quickly approaches the Earth. At first, this fact concerns only astronomers, other people all around the world continue their everyday life not paying much attention to the unknown star. A famous master mathematician publishes his calculations according to which â€Å"the star would either hit Earth or pass by at close proximity, which would lead to apocalyptic ecological consequences† (Wells). The terrible prognoses come true and soon the whole planet is overwhelmed with earthquakes, ice-melting, floods, tsunamis causing â€Å"the devastation across the world. Most of the human population perishes, and its works remain unusable, cities, cathedrals, farms, etc. and when it seems that nothing can save the humanity the killing star suddenly slightly changes its orbit about the Earth to a more distant one† (Wells).

Measure of Consumer Well-Being Research Paper Example | Topics and Well Written Essays - 750 words

Measure of Consumer Well-Being - Research Paper Example I have recently started working on a marketing job. The new job requires me to be constantly in touch with by superiors and also with my customers. I now realize that my basic model of mobile would not serve its purpose. I need a phone that not only serves as a phone but also functions like a hand held computer with wi-fi facility. Reading and writing emails was very important and hence, the new mobile must be hi-tech with huge functions. Using laptop all the time to remain online for conference talk with superiors was not feasible. This was a major problem which needed to be sorted out. Hence, new mobile with these features was the only option for me to safeguard my job. Information search My need for sophisticated mobile phone was driven by my professional requirement. I started researching for the best brand that would help me meet my need. The online search was natural option. I found that Nokia N8 was a good option. It was not only backed by the brand credibility but also throug h experience I knew that it was sturdy and reliable. It was equipped with various features like easy navigation, huge storage, high resolution camera, wi-fi to connect easily across the globe, email, video conferencing, facebook etc. These were critical features that supported my work. One of my colleagues also happened to have this phone who gave a rave review. I also went to major mobile outlets to personally see various models. This helped me to evaluate them and helped compare various feature including look, weight, easy to use keyboard etc. Alternative evaluation Awareness of the product is almost always followed by in depth search from different internal and external sources. The alternative assessment of the product helps to evaluate the value for the product. Looking at alternative brands, I found that Samsung Galaxy was also quite popular amongst many of my friends and acquaintances. It had same features with qwerty keyboard. It suited my requirements but the cost was littl e over my budget. Some of friends also cautioned me that it needed good care and could not be used as roughly as Nokia! Purchase decision Purchase decision takes into consideration various factors like need for the product, which in my case was triggered by work requirement. The alternative evaluation and information gathering process are vital criteria for making right purchase decision. Indeed, it reduces the risk in buying in buying expensive products. The final buying decision is backed by the credibility of the manufacturer, reliability of the product, social consciousness, quality, performance, lifestyle, experience, post-sale performance etc. Lee et al. (2002) strong assert that consumer experiences satisfaction vis-a-vis consumption, maintenance, lifecycle and post purchase service. Most importantly I found that Nokia products were environment friendly and the firm was highly ethical with strong sense of social responsibility. My research, thus greatly facilitated me to make purchase decision. I was already satisfied with the brand as my basic phone was also Nokia and the cost, quality and brand name finally helped in my decision to purchase Nokia N8. Post purchase behavior After sales performance lends credibility to the product and promotes unique customer relationship based on trust.

Is Target Marketing Ever Bad Essay Example | Topics and Well Written Essays - 750 words

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Analysis Essay Example | Topics and Well Written Essays - 500 words - 24

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The Settlement Patterns and Living Conditions of Irish Migrants in the Essay

The Settlement Patterns and Living Conditions of Irish Migrants in the United States, And Canada in the Nineteenth Century - Essay Example The Settlement Patterns and Living Conditions of Irish Migrants The Irish people immigrated in planned ways and mostly to specific regions of the New World. Their settling tactics were occupying one side by the ocean or a huge, passable river, which amalgamated the internal area to the ocean. They chose to live near the ocean a relatively limited area because it was a grassland region of the world is within such areas. They wanted a climate that suited the areas they were familiar with and was suitable for the type of agricultural production that they practised. Accessibility to the ocean enabled them to trade their produce with goods that were manufactured in Europe that they used before. This immigration was highly influenced by the Irish potato famine that affects the Irish people. The potatoes dish was a staple meal for the Irish and the lack of it forced many to move to the USA in search of better living. This was during the time when the American dream notion had spread worldwi de. The Irish heard that America was a worry free land and different from the struggles that they were encountering back home. The potato famine of the 1840s led to Irish people struggling to preserve themselves alive thus they had to look for better healthy living conditions, as well as, secure employment. The famine was disastrous in Ireland as the British rulers failed to assist with the food shortage and the condition of grain exportation to pay proprietors their rent become unbearable for most people. This was practically the cause of the Irish immigration during the 1800s. The famine claimed over a million persons fading of starvation while survivors were affected by diseases such as cholera and typhus. This forced them to flee for the USA and Canada as the living conditions were unbearable in Ireland. It is also of necessity to comprehend that the ship the boarded to America was as terrible as the circumstances back home. The coffin ship, as it was known had poor conditions t hat many people lost their lives during the sailing trip to the USA and Canada without achieving their dream of a better life. Additionally those that, safely reached the promised dream settled in new environment that they struggled to adapt to, as they were not used to it as well as struggled to find shelter (Bekerman 123). During the shortage years, almost a million Irish came in the USA. The famine refugees were the initial immense group of deprived migrants to arrive in the U.S. The Irish potato famine started in 1845. The potato plants rotted and turned black because of airborne fungus phytophthora infestans. The fungus is highly toxic, and it infects thousands potato plants from just a single plant that has the fungus. During the 1846 summer, the Irish weather was not favourable to the people. It might be said that it was working against the Irish. The cool, moist summer helped spread the fungus to wider areas affecting more potatoes along the way (McKenna 320). This started t he infamous Irish potato famine in Ireland that caused a difficult life for many people as well as their families. This famine turned Ireland upside down as well as other places in the world due to the immigration from Ireland. After the potatoes were destroyed, the Irish people started living off wild blackberries, nettle and old cabbage leaves as well as edible seaweed and green grass.

Jonathon Swift’s Concern for Ireland Essay Example for Free

Jonathon Swift’s Concern for Ireland Essay In the essay â€Å"A Modest proposal’ Jonathon Swift shows an obvious concern for the conditions of Ireland at that time. He expresses this in a number of ways. Although his proposal may have then and of course in today’s society have seemed completely out of the realm of realistic, he very effectively demonstrated how the proposal would have significantly benefited the overall economy of the country at that time. His concern was expressed first through an obvious concern for the women who were forced to beg for food in order to feed their children, secondly he was concerned about the children growing up and being unable to provide for themselves, and thirdly he showed concern for the lack of sufficient food supply for the country. The proposal he presented was well thought out and designed to solve all three of these problems. First, the proposal would help the women who were unable to care for their children, by providing them with some extra money. He figured how much it would cost to feed a new infant for the first year of life and subtracted that from the amount a woman could be paid for the child when she sold it. This amount would give her enough extra money to buy some food and even clothing for her remaining children. By selling the younger of her children, she is better off not only financially, but she has fewer children to worry about feeding and clothing. This makes her quality of life and that of her remaining children much better. Swift’s second concern for the children, who grow up in poverty remaining in poverty, is easily solved by his proposal. In the proposal, the children would no longer be a drain on the economy and in fact would actually contribute to the overall improvement of society. By being introduced to the food supply of the country, they would benefit a large number of people, which would prove to be a much better way of spending a life than growing up and resorting to begging or stealing in order to continue to survive. The third concern was for the lack of sufficient food supply for the people in the country. His proposal of selling the infants born into poverty as food would greatly increase the amount of available food on the market and thus make it possible for a larger number of people to be sufficiently nourished. In addition to increasing the amount of food available, by eating the poor people’s, or the majority of the population’s children, the population would not grow as quickly and the increased need for food would be greatly lessened. Although most people would find this proposal to be shocking and completely unacceptable, it did reflect his concerns for the condition of the country and proposed a way to solve the problem. If people took the time to look past the shock value of the proposal, it becomes obvious that he was upset with the society and wanted to see change. He goes into great detail on how this proposal would be good for the society and the economy. It would greatly reduce the number of people living in poverty, reduce the amount of people begging on the streets and the crime rate, and help the poor women become more productive members of society. The children would not be forced to grow up and continue the poverty cycle, and the wealthy people in the country would have many more options available for the evening meals and entertaining guests.

The Electronic Voting Technology Politics Essay

The Electronic Voting Technology Politics Essay Electronic voting (also known as e-voting) is a term encompassing several different types of voting, embracing both electronic means of casting a vote and electronic means of counting votes. An electronic voting (E-Voting) system is a voting system in which the election data is recorded, stored and processed primarily as digital information. Electronic voting technology can include remote internet voting system, optical scan voting systems and specialized voting kiosk [1]. Sanjay et al (May 2011) also define e-voting as any system where voters cast their vote using an electronic system instead of paper ballot. Sanjay further explained that this electronic vote which is stored digitally is transferred from voting system to a counting system [11]. E-Voting can be seen as a better form of voting as it eliminates several drawbacks in the traditional voting system. But Randolph C (2004) explain that even though e-voting system plays important part in the general election process, there are several other important factors that will contribute to the overall success of an election and this include processes, people and technology[17]. The current method of voting during general elections in Ghana is through paper base voting which comes with a lot of problems ranging from delay in voting resulting in long queues, spoilt votes due to wrong thumb-printing and delay in declaring results. Ghana has held eight (8) successful presidential elections after independence, but always issue of vote rigging and the credibility of the results becomes an issue[13][30]. These concerns arise from the fact that people dont have trust in the current paper base voting system. The current paper base system is perceived to give room for manipulation of votes by officials at various polling stations and also at the collation centers [13]. Also other issues faced with paper-based voting in Ghana are the perception of political opponents stuffing the ballot boxes with already voted ballot papers, and delay in counting after vote has ended. These concerns are the main initiator for the investigation into a possible electronic voting system implementation for subsequent elections in Ghana. Electronic voting if well designed and tested will try to alleviate these problems and perceptions, and reduce or do away completely with spoilt votes which in most cases, the percentage of spoilt ballot papers are more that the percentage received by some of the Presidential candidates[38]. E-Voting has been attracting a lot of interest in the country and has been a subject for discussion in various media during the past years. The interest of E-Voting is spreading across many sectors of the society, notably University and Polytechnic institutions where SRC elections are mostly conducted electronically through Electronic Voting System. As stated in Aviel D. Rubin February 27, 2004 report, elections allows the citizen to select their people who they deem fit to represent them. Naturally, the integrity of the election process is fundamental to the integrity of democracy itself. He further stated that any system that is design for election must be a system that can withstand any attack, and also must be a system which the voters can accept and the various candidates can accept the election results without any dispute [2]. But most often elections are being manipulated in order to influence their outcome. The design of a good voting system, whether electronic or using traditional paper ballots must satisfy a number of sometimes competing criteria. The anonymity of a voters ballot must be preserved, both to guarantee the voters safety when voting against a malevolent candidate, and to guarantee that voters have no evidence that proves which candidates received their votes. The voting system must also be tamper-resistant to prevent a wide range of attacks, including ballot stuffing by voters and incorrect tallying by insiders. The main aim of the research is to investigate and come out with the most feasible and acceptable electronic voting system and improve upon the current design for national elections in Ghana taking into consideration our current ICT infrastructural or ICT penetration in Ghana. Problem Statement Ghana Electoral Commission (EC) has conducted six (6) elections since the fourth republic, and in each of these instances we have been faced with challenges of bloated electoral register resulting into some voters voting more than once. There have been several reforms to ensure a credible voter register [3]. But after all these reforms multiple voting still exists. Secondly, our current paper base voting comes with several challenges which include the following: Delay in vote counting after vote has ended at polling stations Voters travelling long distance to polling stations to vote Low voter turnout as a result of voters queuing for long period at polling stations Multiple Voting Tampering of voting results High percentage of spoil ballot papers due to wrong thumb printing Overall cost of electoral materials (ballot boxes, ballot papers etc) The main focus of this research is to investigate and come out with suitable electronic voting system and improve upon the existing features for our national elections to curb these challenges. The research will investigate the suitability of remote electronic voting systems like internet voting and or voting electronically at various polling stations using a Direct Recording Electronic (DRE) something called a voting kiosk. Objective of the study The main objectives of this research is to investigate and discover the various methods of e-voting system that can be implemented for national elections, give a wide overview on the potential benefits and associated challenges in implementing Electronic Voting (E-Voting) in the Countrys general elections. The study has the following specific objectives: To identify the various e-voting system that will be feasible to implement for our national elections To find out which of these methods is more acceptable by the voting populace To improve upon the accepted e-voting system To examine the potential challenges that are likely to surface for each implementation Research Questions: What are various E-Voting Systems that can be implemented for National Elections? What will be the preferred e-voting methods for voters? What improvement or enhancement can be added to the preferred e-voting system? What are the potential benefits associated in implementing Electronic Voting (E-Voting) in the Countrys general elections? What are the associated challenges in implementing Electronic Voting (E-Voting) in the Countrys general elections? Significance of the study Implementing electronic voting system for national elections will reduce drastically the amount of resources we spent on manual voting systems [11]. It will also increase voter turnouts and delays in vote counting and declaration of results. It will also eliminate multiple voting and tampering of voting results. Voters will not have to travel a longer distance to a voting center to cast his/her vote; it will not require geographical proximity of the voters. Scope of the study This research is to investigate and improve on the current E-Voting systems that can be implemented for Ghana general elections, but considering the limited time and resources available I will focus on Internet Voting system and Direct Online Voting at polling Stations (Voting Kiosk). I intend to limit the scope of the research to the voters around the regional capitals only and Internet security expert and System Developers from Expresso Telecom Organization of the study The research work is organized into five (5) chapters. Chapter 1 discusses the introduction, the background of the study, problem statement, the objectives of the study, the significance, and scope of the study and the proposed methodology of the study. Chapter 2 of this thesis is a literature reviews some of the various methods of electronic voting techniques which have been used during elections around the world. The methods I employed to collect information about various e-voting systems are described in Chapter 3, and the results of this information collection and the responses to this survey which were received is presented in Chapter 4, analysis of the Case study is presented in Chapter 5 and the conclusions drawn from those results are summarized in Chapter 5.

The Tale of Hong Kiltong | Love Suicides | Analysis

The Tale of Hong Kiltong | Love Suicides | Analysis Gender refers to a range of behavioural, physical and mental characteristics that people use to differentiate masculinity from femininity. The context of definition may take the concept as a synonym to sex, which means the state of being male or female. The term can be used to define social roles and gender identity among different individuals. In the text, The Tale of Hong Kiltong, the story revolves around a man who raises beyond his birth circumstances to prove his masculinity among the people. Masculinity has a much far horizon that just being male or female, as the text reveals. The living circumstances of the young boy, Kiltong, who was not a very famous son, and his father wanted to kill him but when he realized that, he disappears to another land. His life story reveals another side of masculinity when he takes the role of fighting for the unfortunate. The concept of masculinity conveys the fact that ones behaviour is a reflection of whom they are. In the spirit of capitalism, Minister Hong wishes to eliminate his bastard son because he bore him with a maid-servant. This is the concept of masculinity in the society. The man has the power to have affairs with the maid servant without caring about the consequences. The presence of the other main wife does not bother, because women also understand their place as femini ne, in the society. The play, love suicides also depicts aspects of feminism and masculinity regarding the lives of the two protagonists, Jihei and Koharu. By virtue of being a man, the society expects Jihei to be responsible enough to take care of the family, implying that masculinity regards to responsibility. The society also does not criticize Koharu for being a prostitute, but lays emphasis on the reckless life of Jihei who the playwright accuses of being as worthless as a wastepaper (Chikamatsu Shively, 1991). The masculine aspect of being a man eludes Jihei. The reader also gets the feeling that femininity in the society is described as a pleasure provider since the society deems the lifestyle of Koharu as normal. To the society, prostitution is fine as long as it is a woman. In understanding masculinity, there are three basic features that have been widely used, and they are evident in the text The Tale of Hong Kiltong, which Kiltong expresses, rather than by the virtue of just being a male. The first one is a definition feature, for instance, risk taking. Masculinity has been defined in the past and the present as characterized by risk taking. In the text, the aspect of risk taking is rampant, with Kiltong taking numerous risks by stealing from the rich to help the poor. Despite being wanted for the atrocities he commits, risk taking produces him as a man. This implies that masculinity is not only being male, but also having such characters, meaning that there are females who as well manifest masculine characters since there can have been cases of risk-taking female. In the same respect, taking responsibility of situations as a feature can define masculinity. In this case, responsibility over other people was and still is the role of men in most contemp orary societies, although in some societies, women have come up to challenge the believe; hence depicting their masculinity. The text, The Tale of Hong Kiltong opens by talking about the minister, who has responsibility over people, his wife, sons and maid servants. Responsibility is the defining feature of masculinity over femininity. Just like the minister, his son is also a vibrant young man whom despite being waned, takes charge of unfortunate people, and when he takes the government post, the people continue suffering; hence showing that he was directly responsible for the poor people. In the love suicide, Jihei does not fulfil his masculinity duties as a man, and lives recklessly ignoring his wife and children. On the other hand, his brother is responsible and runs around trying to prevent the death of his brother and Koharu. This is a depiction of masculinity. Jiheis wife possesses what the society would refer to as femininity by being remorseful to the extent that she sacrif ices her savings to save the life of Koharu. She is passionate and strong, portraying attributes of femininity and masculinity. Despite being a woman, she takes more responsibility of the family than her husband. This implies that the society had different views about responsibility as a factor of femininity and masculinity. Normative standards of classifying feminists and masculine regards to using the characteristics of what men ought to do and what women ought to do in order to qualify to be in either group. Although this concept is widely accepted, it has a major loophole that masculinity can not be a one minute show. Going by this definition, an individual can depict characters of masculinity in a minute and resume the normal characters. This cannot define the individual as masculine. For instance, the Hong tradition expected the male to have several sexual partners, which led to the Minister having an affair with the maid-servant. This took place for only a day, which bore him a son. The one day affair may not be used to classify the minister as a masculine since he ended up declining the responsibility of taking care of the results of his one day masculinity show. In love suicides, masculinity evades its normative standards if one is to analyse the life of Jihei. The only aspect of Jihei that classifies him under masculinity is the fact that he is the man of the home, but his actions in entirety, for instance, ignoring his family and his wife taking the responsibility, him being broke to the extent that he cannot redeem his lover and leaving it to his wife, among others, are the depictions that he has more of the feminine attributes that the masculine attributes. The final landmark that defines masculinity as a distinct aspect is the semiotic approach, which depicts the symbolic differences between femininity and masculinity. In this case, masculinity is the opposite of femininity, meaning that being masculine is not being feminine. Symbolically, an example is that masculinity is marked by authority whereas femininity lacks the authority. In cultural analysis, this is the definition that was effective in stating the traditional gender roles of both sides. In the text, The Tale of Hong Kiltong, the minister is the symbol of authority and he has the power of command in the territory to the extent that he orders pursuit of his son. Masculinity under this aspect regards to the widely accepted relationships through which male and female accomplish their gendered lives. This implies that masculinity is a place in the relationships and depends on the daily practices that fit them in their gendered lives and the consequences of the practices in terms of bodily experience, culture and personality. The texts also reveal the fact that one can understand gender as a social practice that regards to the bodies and their social functions. This can be widely understood by the fact that the daily conduct is organized in relation to the reproduction sphere regarding to the structures of the body and the reproductive system. Despite this revelation, there is no relationship with the body biology because gender presents itself because of the lack of the link between sociology and biology. This aspect, gender relations, is the major aspect of the entire contemporary societies. Femininity, in the society in love suicides, comes out as a sacrifice for the survival of men. For instance, Magoemon is ready to force a divorce between his brother and Osan in order to source funds to redeem Koharu and save his brother from suicide. Further, Osan is ready to sacrifice her savings to save the life of her husband and his lover. Masculinity and femininity regards to the gender practice configurations, rather than being male or female. Understanding the role of male and female in the text, The Tale of Hong Kiltong, can help elucidate this aspect of gender. Understanding gender can take place through various aspects like understanding the course of individual life and their character, the ideology, discourse or culture, and the institutions in the society such as schools and work places. Therefore, the model of understanding gender can adapt power relations, production relations and cathexis, which regard to the characters surrounding sexual desires and the practices that define it, as the aspect of gender order. The text reveals such aspects of gender through hegemony. The leadership of the Joseon dynasty seems to revolve around the Hong family and the male characters. Masculinity in this aspect is the gender practice configuration embodying an accepted answer to the problem of authenticity of the patriarchy guaranteeing the male dominance and their women subordinating them in their positions. Subordination is also a feature of gender as there are gender relations that are specific in terms of dominance and subordination between groups. An example in the contemporary society is heterosexuality verses homosexuality. Complicity is the complexity of the fact that despite there being few men supporting and maintaining the concept of hegemony, many are beneficiaries of the subordination by their women. This provision does not give men a chance for tensions or risks of being in the frontline to protect their positions. Historically, masculinity and femininity as subsets of gender were distinct from each other by acts of violence and crisis. The structures tend to change with time in response to various factors including external pressures, and sometimes from internal pressures. The conflicts of interest between the two classes of gender have been streamlined by factions like women movements in the past. The socially defined unequal structures, which placed male and female in defensive and offensive positions respectively has met widespread resistance over time. Such battles may not lack violence; hence reducing the aspect of masculinity and femininity as a mere theoretical notion that can erode with changing times. The system of dominance (in this case, male dominance) is characterised by violence and a measure of imperfection. The hierarchal system may not be legitimate, and the perpetrators employ violence in order to maintain the system. Extreme masculinity has proved fatal in the attempts to maintain dominance. There have been cases of sexual harassment, murder and domestic assault in homes and streets. This implies that in gender politics, violence is important in order for one to prove a point to the other group. Femininity regards to the set of behaviours, attributes and roles associated with the female individuals in the society. The concept is a social construct, although it may include the aspect of biological functions. In behavioural traits, femininity included moral characters of empathy, sensitivity to other peoples problems and gentleness. The behavioural traits eliminate the aspect of biological disposition in defining femininity in the contemporary society because either gender has possessed the above character traits at one time or another in a social context. The original context of the definition of femininity encompassed emotional outlook of the female as a distinguishing factor from the male. The texts, love suicides and The Tale of Hong Kiltong present women as emotional characters who, by virtue of their gender roles do not have the audacity to reproach the male for their atrocities. Their emotional outbursts lead to some of them committing suicide for love in the Love suici des. Conclusion The texts provide numerous aspects of masculinity and femininity and depict both as important entities in the social settings of the texts. Femininity and masculinity were respected definitions of the roles of gender in the traditional society. Although the distinctive roles are waning, they remain important concepts in many fields in the contemporary society. Violence and crisis have been characteristics of the gender wars, with the male dominantly staying above the rest by use of violence to maintain their status quo. Feministic movements have arisen over time to challenge the demeaning roles of the gender classes, and through diplomacy, and most times violence, they have succeeded to some degree. The representation of gender in the texts have been characterised by violence and emotional oppression in order to achieve the gender goals by the powerful masculine practices.

THE WAI AND DISABLED POPULATIONS :: Essays Papers

THE WAI AND DISABLED POPULATIONS Introduction-In a world where the Internet is the fastest growing method of communication and educational resources, it should be available to all of its users. However, it seems that the creators seemed to have left out a certain group of people. This group of people would be the disabled population of the world. It might seem to the "normal person" that this is not a big issue. Contrary to what people might think it truly is. The Web Accessibility Initiative was established by the World Wide Web Consortium (W3C). Its promise is to assure all users of the web a fair and equal opportunity for people with disabilities. There are many important reasons why web accessibility is important. Not many people realize how many obstacles the web has for people with disabilities. This affects millions of people throughout the world. Some of these include visual disabilities. For example, web sites that have poorly marked-up table or frames, unlabeled graphics or undescribed videos. People with hearing disabilities also experience problems, such as lack of captioning for audio, and proliferation of text with out visual markers. Other sites on the web are also unfair for people who have cognitive or neurological disabilites. This can cause problems because of flickering or strobing graphics on pages, and highly complicated presentations and language use(Brewer). In October 1994, the W3C was created to lead the information superhighway to it's highest potential by developing a set of guidelines that ensure its evolution, accessibility and understanding by everybody. WAI is sponsored by a mixed group of government and industry supporters of accessibility. It has three different guidelines to address different needs. 1.) Web Content Accessibility Guidelines 1.0. 2.) Authoring Tool Accessibility Guidelines 1.0 3.)User Agent Accessibility Guidelines 1.0 Each guideline has specific supporting documents and resources. Some examples of this are checklists, technique documents with implementation detail, curricula, and logos. Research and development can have a major impact on the future of web accessibility. WAI plays a key role in assessing trends in implementations of accessible and inaccessible web technologies. It also helps with devoloping collaborations with research projects to promote awareness of the need for accessibility and benefits of universal design. For people with disabilites the Internet has been a "mixed blessing(Brewer)". Inaccessibility is unfair because the Internet is an excellent source for news, information, commerce, distance learning, email, voting, entertainment and even keeping in touch with family and friends.

Love Despite Dominance in Like Water for Chocolate by Laura Esquivel and The House of Bernarda Alba by Federico Garcia Lorca :: Compare and Contrast

Literature often words complex phenomena, which otherwise possibly remain ignored. One example of such complex phenomena is the coexistence of two contradictory elements, dominance and love. Dominant personalities in Like Water for Chocolate and The House of Bernarda Alba, Mama Elena and Bernarda Alba respectively, do not explicitly display love towards their daughters, but it is revealed by their behaviour and uncharacteristic actions. Some elements of characterization or narrative mode in both the works try to limit the reader’s perception of the dominant personalities to their static characteristics. In Like Water for Chocolate, we are told the story from a limited subjective third person point of view. Tita’s grandniece is a limited narrator, who knows absolutely everything about a single character of Tita and every piece of knowledge in that character's mind, but it is ‘limited’ to that character – that is, things unknown to the focal character (Tita) are not described. So, this point of view may be considered unreliable. The presence of Tita’s hatred towards Mama Elena almost throughout the book, and the portrayal of Mama Elena as a ‘haunting’ character as a ghost, also contribute to limited perspective of the work. We are presented with only one static feature of Mama Elena. In The House of Bernarda Alba, even though the use of dialogue broadens the range the perspectives, Bernarda’s dialogue compared to that of others is limited. The fact that there is no soliloquy with Bernarda can imply a limitation to the perspectives open to the reader. We are shown only the dominant side of Bernarda’s character. The hatred of Poncia, who is one of the few characters shown from different perspectives, towards Bernarda can also be considered as a limiting factor of the perspectives. Thus, the reader’s perception is narrowed down. While Mama Elena and Bernarda Alba are seen as tyrants from a rather narrow perspective, they can otherwise be seen as traditionalist mothers. From this fresh perspective, it could be argued that Mama Elena is nothing more than an orthodox mother who assorted to cruel methods including corporal punishment to mould her children in her own best way. From Mama Elena’s perspective, she makes choices that are, as she â€Å"[thinks] best for [them]† (p. 167). This perspective is particularly relevant to the upbringing of Tita: â€Å"Magi never brought [Tita] what she asked for, but instead what Mama Elena thought best for her.† (p. 167) Mama Elena’s character as a traditionalist mother is further revealed from specific incidents: providing Tita something â€Å"better† than Three King’s Day Bread, forcing Tita to re-sew her stitches because she did not baste it (p.

Friday Night Lights Essays -- Movie Film Football Essays

Friday Night Lights   Ã‚  Ã‚  Ã‚  Ã‚  Is High School football a sport, or is it more than that to some people? Recent newspaper headlines include such items as coaches abusing student athletes; fathers of athletes murdering coaches, and mother’s disabilitating cheerleading candidates to assure their daughters make the cheerleading team. In Odessa, Texas high school football is a major contributor to the society of a small town in Texas society. Every Friday night, 50,000 people fill the stadium to see high school students put their lives on the line to win a football game. H. G. Bissinger writes a novel called Friday Night Lights, about a year in 1988 where High School players prepare and play on the High School team, and what an impact they have on a small city in Texas.   Ã‚  Ã‚  Ã‚  Ã‚  The novel begins with preseason football in the heat of a Texas summer. The players and coaches practice over 4 hours a day in 100-degree weather. The media is affecting every player pushing for a state championship and college scouts at every practice. A star player named Boobie Miles is in the spotlight and is expected to attend and earn a scholarship to a large state college. The community cannot wait for the season to start to see the greatest team in Texas history, continue the winning tradition of the Permian Panthers. In one of the first games, Boobie Miles sustains a serious injury and will likely play again. Coach Gary Gaines, the head coach, had almost every play setup up for Boobie and will have ...

Backstroke Swimming

Swimming backstroke the complete guide to getting your stroke perfect, along with faults their causes and how to Swimming backstroke/ introduction Swimming backstroke is the third fastest stroke competitively, originated from an old english style of swimming backstrokeand has developed over the years and has evolved into an alternating and more effective action. This action givesthe backstroke less resistance with a continuous propulsion.The speed of the backstroke is limited by the restrictiverange of movement of the shoulders as well as the ability/inability to use the power in the chest muscles to thebest desired effect by the roll of the body which will be discussed in more detail in the chapter about the upsweepof the arms. When swimming backstroke it is usually developed from a simple back paddle just kicking legs on the back, once this achieved then the backstroke swimmer can begin to develop the arms as long as the streamlined body position is maintained.Swimming backstroke c an be a first choice of stroke for the beginner because it free from the water and does not reallyrequire a breathing pattern so there are little or no difficulties. The only problem can occur is that some swimmersdo not like lying on their back due to fear of the water. Swimming backstroke/ body position When swimming backstroke the body should be in a flat and horizontal position (supine). The body should also be ina streamlined position. The head should be relaxed, with the water should be crossing the ears keeping steady andin line with the body.The eyes should be looking upwards and backwards keeping the chin close to the chest. Keep your shoulders just below the surface of the water but they will only become visible as your body rollsand your arms recover. Your hips are the lowest part of the body when swimming the backstroke. The practice ofletting the less able swimmers hips sink should be discouraged if you are teaching your child or yourself to swim backstroke Keep your le gs and toes close the surface with your toes breaking the surface of the water. Your body will roll on it'slongitudinal axis, you can roll up to about 60 degrees from the horizontal.This roll helps to assist so thatyou can place your hand in the best catch position so that you can have an effective underwater arm action which assists the over water arm recovery. The only part of the body not involved in this body roll is the head this should be perfectly still when swimming backstroke. Swimming backstroke/ leg action When you swim backstroke you will need a good, strong and efficient legs kick. The leg kick in backstroke is mainlyused for balance, it is not very likely that the leg kick will provide much propulsion.If you were a good leg kicker then you may get a little propulsion maybe 1-5 percent which could be used when the arms are not intheir propulsive phase. When one arm is above the head ready for entry and the other is by the side just finishedit's pull. You must remember t hat the although the legs do not contribute to propulsion they are still importantfor a good body position as well as balance for your strong sweeping actions made by your arms which is made outside the line of the body which will in effect will cause lateral deviation. So a good leg action willminimize lateral deviation (moving from side to side).Although the kicks are described as an upbeat and downbeat it is important that the kick does not necessarily take place in the vertical plane. Your hips move side to side along with the upper body as it rolls so the path of thekick is influenced at the time of the upbeat and downbeat. When swimming backstroke the legs action is alternating as well as continuous. Your legs will stay close togetherand the movement of each of your legs initiates from the hip and is observed as an upbeat and downbeat. Swimming backstroke/ Downbeat (recovery) Your leg will begin the downbeat close to the surface of the water and the leg is almost straight.When you begin thedownbeat your hip will press downwards and then will be followed by your upper leg your lower leg and your foot. The downbeat of each of your legs is called the recovery phase so this movement you will find should be relaxedand done without very much effort. When you get to the end of the downbeat that will be the lowest point and outside of your body range. The depth of this all depend on the size of your limbs. As a guide the leg will be at a point where the leg can be fully extended with your toes pointed. It will be apparent to the backstrokeswimmer that the flexibility of the your ankles is of importance.Swimming backstroke/ Upbeat (propulsion) The upbeat will begins as your hip begins to lift. Then your upper leg follows the hip and your knee will begin to bend your knee will bend will be about 90 to 120 degrees. Your lower leg will then press upwards with your shin andand the top of your foot. The pressure at this stage is a combination of upwards and backwards. Now your leg willaccelerate upwards and as you kick your leg to the surface this is when propulsion is achieved. When the toes breakthe surface the upbeat ends. Swimming backstroke/ arm actionWhen swimming backstroke you will find that the arms provide main propulsion. The arm action is continuous and alternating. There are four partsto the arms in backstroke which are the entry, catch, propulsive phase and recovery which I will discuss in moredetail. Swimming backstroke/ Entry When your hand enters the water your little finger enters first keeping it in line with your shoulder. Your palm facing outwards and then handshould sink to a depth of about 30 cms causing the minimum amount of drag. Make sure that your hand does sink a little because it help with your body roll.Your arm will also be fully extended As your hand will be placed in the water. Making sure it is donewithout any undue tension as well as making sure that you do not over reach. It is very important that the arm ente rs in line with the shoulder. An entry that is too close to the centre line or too wide will have a detrimental effect on your streamlining and propulsion. It is also very importantthat your little finger enters first by entering with the back of the hand will cause more resistance also you will not be able to sink your hand to the desired position as well as a tendency to pull with the little finger leading.Your hand will start to feel the pressure of the water ready for the sweeping and propulsive movement which will follow. Shortly afterwards your hand will be in the catch position. You will then rotate your hand downwards, as you press on the water your elbow will bend and your upper arm will rotate, givingyou a high elbow position that you need to enable the initial downward sweep to be performed effectively. When learning the backstroke you will find that the arms are the hardest part of the stroke and to develop the correct catch position and the downwards movement to the cat ch position.But practice makes perfect! Swimming backstroke/ Catch Your hand will now begin to give a backwards pressure on the water. This is so that your hand can make a purchase on the water and move your body forwards over the hand. Swimming backstroke/ downsweep Your elbow will now begin to bend and your hand will continue to sweep downwards slightly. As your hand begins the downsweep the pitch of your hand will be downwards as well as backwards. When you have finished the downsweep your elbow will be flexed to 90 degrees your hand will be in line with your shoulder. our elbow at this point will be pointing to the pool bottom and your finger tips should be facing outwards. You will change your hand pitchinto a backwards direction in the transition period, through to inwards and upwards, ready to begin your upsweep. Swimming backstroke/ Pitch of the hand It is important to realize that swimming backstroke you will continually alter the pitch of your hand throughout the sweeping actions. So that you get the best possible propulsion during the downsweep your hand should be pitched downwards, outwards, and slightly backwards.Swimming backstroke/ Upsweep Your hand will now sweep upwards towards the surface of the water keeping the elbow bent. The upsweep progresses from your shoulder line through to justabove the waist. It is of importance now that the roll is of great importance, to ensure that the sweeping propulsive can be effective. At the endof your upsweep your pitch is now altered to backwards then to downwards and then backwards. Swimming backstroke/ Final Downsweep When your hand sweeps downwards your elbow will straighten.The propulsive phase of the arm stroke is now completed with your arm extended below your hip. When you swim with the arms they are likened to a long letter ‘s' shape alongside your body in the water. Swimming backstroke/ Recovery Your body will roll after the final downsweep of your hand the recovery action of your arm begins . Your hand on which you are to recover will be below the level of your hip so it needs to be lifted through the water in a way which will cause you the minimum amount of resistance.You can achieve thisby rotating your hand inwards so the palm faces your thigh, your hand will then be able to cut through the water on its side. When you bring it up it should leave the water be thumb first. Once your arms have left the water your arms should come directly over your shoulder being an elevated positiondue to the body roll. When your thumb is your arms is gradually from your shoulder joint to place your hand in a little finger entry position as it passes yourhead on it's way down into the water.Make sure your arm is straight as wells relaxed during the recovery giving your arms an opportunity to recovery from thepropulsive phase. Make sure you do not overreach at this time. Swimming backstroke/ arm opposition When swimming backstroke the timing of the recovery and propulsive arm position is very important if you want to swim backstroke with good technique. As your recovering arm enters the water the propulsive arm should be sweeping down at the end of it's propulsive phase.The opposition of your arms helps with your body roll and your streamlining and it provides the most continuous application of propulsive force on the water. Swimming backstroke/ breathing When swimming backstroke breathing is not usually any problem because the head is free of the water and does not go into the water at any time. Breathing can take place at anytime during the stroke. Make sure that you take a regular pattern of breathing. The usual pattern of breathing isto take an in breath as one arm recovers and an out breath on the other arm recovery (in on one arm out on the other).Swimming backstroke/ co-ordination When swimming the backstroke there are two parts to co-ordination the timing the leg action with your arms as well as the arms with eachother. Swimming backstroke/ leg action tim ing The most common timing used is the six beat leg action this is complete by the time the cycle of the arms is complete. It is important that a strong balancing leg kick is used when swimming backstroke because as I mentioned before the arms are pitched outside the center line and the faster leg kick s used to maintain a streamline and horizontal position preventing lateral deviation (body moving side to side). The six beat action is the most commonly used a small minority of backstroke swimmers will use any other pattern. Swimming backstroke/ arm action timing When swimming backstroke your arms can be seen opposite each other but there is a period in this cycle when both arms are in the water at the same time. This is simply when one arm is moving towards the catch and the other is releasing the water and beginning the recovery.This is a slight overlap which ensures that your stroke doeskeep a continuous propulsion from your arms. Swimming backstroke/ faults, causes and correctio ns When you swim backstroke you will find you may have one or more faults, in this part of my page we will look at thefault that you may come across the reasons why and how you can improve and correct the fault. You may not realize youhave any kind of fault but it may be worth having a read in case you recognize something in your stroke which youmay not have realized is a fault.

Strategic Management and Production Differentiation Efforts

Government policies can have a significant impact on the average profitability of firm s in an Industry. Government, however, Is not Included as a potential threat In the five forces model. Should the model be expanded to include government (to make a â€Å"six forces† model)? Why or why not? 2. How would you add complementary to the five forces model? In particular, if an Indus try has large numbers of complementary, does that make It more attractive, less attractive, or does it have no impact on the industry attractiveness?Justify. 3. Which firm will have a higher level of economic performance: (a) a firm with valuable, rare, and costly-to- Imitate capabilities competing In a very attractive Industry or (b) a firm with valuable, rare, and costly-to-imitate capabilities competing In a very unattractive Industry? 4. Will a firm currently experiencing competitive parity be able to gain sustained advent age by studying another firm that is experiencing competitive advantage? Why or why not? 5.Firms engage In an actually called â€Å"forward pricing† when they establish, during the e rely stages of the learning curve, a price for their product that is lower than their actual costs, in an dedication of lower costs later on, after significant learning has occurred. Under what conditions, if any, does forward pricing make sense? What risks, If any, do firms engaging In forward pricing f ace? 6. When GOES exist, firms with large volumes of production will have lower costs than too SE with smaller volumes of production. The realization of these economies of scale, however, is far from

Alejandro Flores Essay

Write a 2 – 3 page paper that addresses the following: 1. How do Senor Flores, Senora Flores and Dr. Jean view this situation from totally different perspectives? 2. Why might Senora Flores have chosen to consult an espiritista rather than call the clinic when Alejandro was not getting better? 3. Which of the normative cultural values described in the Lecture might apply to Alejandro’s case? Please explain. The Puerto Rican culture has many beliefs involving individual roles within the family. Many believe that the male(s) of the family should work to provide the basic needs of the household: paying rent, bills, paying for groceries, automotive repair, and the like. Similarly, the female(s) of the house should be the primary house keeper and care giver. Familismo holds a large part in the Puerto Rican culture, and the advice of the elder family members is taken very seriously. Religion also plays an integral role in Puerto Rican culture, and some believe illness is the result of sin, punishment, or spiritual discomfort. These beliefs tie together to create culturally diverse situations regarding patients health care, and must be taken into consideration when discussing treatment plans. Senor Flores views this situation from the machismo perspective. His view is to he should be working to provide the means for his family to survive. By taking time off of work to attend Alejandro’s medical appointments, he feels that he is neglecting his cultural responsibility of working hard to meet the needs of his family as a whole. Additionally, he does not believe that the modern treatment has a positive effect on Alejandro’s condition, and he portrays that he would rather allow his mother-in-law to play a more active role in Alejandro’s care. He feels as though every time he is at the appointments, the clinical staff is ostracizing him and attacking him for smoking. Senora Flores is upset about Alejandro’s health condition, and appears to be reaching out for help in different directions. She does not want to give Alejandro all of the medicine he is prescribed, and is taking her mother’s advice by seeking the help of an espiritista. When she arrived to the appointment late, she was greeted poorly because of the tardiness, and doesn’t understand why the clinic staff is rude with her. Many Puerto Ricans believe that tardiness is accepted, even common, and that having a relaxed attitude regarding time is reasonable practice. Additionally, she is frustrated with the language barr ier that presents itself during the appointments. The clinic is providing her so much information, and she feels belittled by the staff when she may not comprehend all of the information they are providing her. She is concerned that Alejandro will be chastised due to the perception that he is weak and unhealthy. She is worried that nothing she can do will better his condition and prayers are not helping. Dr. Jean is concerned with Alejandro’s progress due to the misuse or absence of medications and the lack of Senor Flores’ interest in tobacco cessation for the sake of his child’s health. She desires to help the family, and has given her personal phone number to be accommodating, but instead Senora Flores confided in a housekeeper instead of the doctor. The family’s tardiness is an issue for Dr Jean, but this doesn’t bother her as much as not showing up for the appointment at all. Senora Flores may have consulted with the espiritista due to the lack of confidence in the medication Alejandro is prescribed. This combined with the clinical staff’s attitude toward her, and the cultural belief that illness can be caused by spiritual discomforts, could lead to Senora Flores’ visit to the spiritual healer. Espiritistas use prayers to attempt to rid the patient of spirits causing the disease. Also, Senora Flores’ mother suggested the espiritista visit, and the words and advice of the elder is highly respected in the Puerto Rican culture. All of the normative cultural values present themselves in this module, but the one that applies the most in my opinion is Fatalismo. In the study, the family seems that the fate of Alejandro’s illness is predetermined and nothing they have done or will do to ease h is symptoms will work effectively. 2010 Children’s Mercy Hospitals and Clinics and Children’s Mercy Family Health Partners Cross Cultural Resource Guide pgs. 28-29 Retrieved on April 15, 2012 From: http://www.fhp.org/fhpdocs/CrossCulturalResourceGuide.pdf ELL Assessment for Linguistic Differences guide for Nonverbal Communication. Retrieved on April 17, 2012 From: http://www.ldldproject.net/cultures/puertorico/differences/nonverbal.html

Believe in God and God will Protect You

When evil reaches its peak, God showers its wrath on this mother Earth; these are not just the spoken words but each and every word of it is formulated as the voice of God in Bible through the story of Noah’s Ark and the Flood. This story in itself is a lesson for human beings to always incarnate, within their heart and soul, trust for God. In this world of today where man has generated immense wealth for himself but along with it, greediness has also taken over his soul. In this egoistic and greediness attitude, he often forgets, he owe his life to the nature and to the nature only he has to return. He has covered his eyes with the clothes of ignorance and this ignorance does not allow him to see the consequences of his actions and results and when the situation goes out of hands, it becomes impossible for him to escape the wrath of God and nature. Bible’s stories are not only the stories of bygone past but also the story of today’s generation.   Noah’s story holds true not only in the contemporary society when it was written but for many generations past, and has relevance even today. This intricate nature of greediness has never subsided from man and to prove the point I will tell you story of a trader for whom it was popular that wealth would never vanish from his lockers. He was living with his wife, two sons and a daughter whom he adored a lot. Among the entire tradesmen, he was the richest and most respected of all. Day in day out, he was getting richer as if Goddess of wealth had showered all her blessings on him, but at the same time, pride and greediness had also occupied his soul. He would often boast of his wealth in front of every one who would come to his house or just pass him on the way, but he was ignorant of the fact that the way he was getting richer would one day become the cause of his doom too. In the quest of power and wealth, he even began to cheat other traders and his old time customers and dealers. In almost all the meetings, he would make fool of the people and take advantage of their simplicity. He would evade the law with impeccable perfection but he was possessive of his children and showered love on them but his egoism appeal never allowed him to have faith in God. In their whole family, it was only his daughter Sara who was different then others, as she was the most religious girl and would often be seen indulging in prayers and thanking God. She would often get rebuked from other members of the family and she with a smiling face would try to explain his father the power of prayers, but his father would often ignore her advice. Though man is possessed with all the materialistic wealth yet each man is suffering from moral debility and spiritual desiccation and same was true with Christopher. One day as he was so engrossed in revering his wealth and counting again and again his earnings, he did not realize, at the back corner of the room just behind his television, spark began to immerse out of the electricity wire and, when he was aware of the situation, it was too late. Wire hung from his television set burst into flames engulfing the entire room. He was not able to breathe properly and with great difficulty managed himself out of the room but soon fainted. After two hours when he gained consciousness he found himself at the hospital bed, and when he asked about the condition of his family and house, he was at the same time surprised as well as shocked. The fire had gushed down his whole room as well as adjacent rooms but there was only place in his entire house where fire did not even touch, it was his daughter’s place of worship. When Sara’s room also caught fire, she instead of running away closed her eyes, folded her hands to pray to God and traced her step towards her place of worship where on one platform stood Jesus’s framed photograph. She kept her cool and stayed near her Jesus while whole room was bursting with fire. All her belongings reduced to ashes and only things, which remained intact was her life and the photo of Jesus. This is a power of prayer. All the property of Christopher gutted down and the only thing left with him was the remembrance of his past days and his own family. He was now a poor man. One night before this incident, God had appeared before him and warned him to mend his ways else he would be punished, but he ignored the voice of God. Now when facing the abject poverty, he remembered this dream with remorse in his eyes. He now bowed his head towards God seeking pardon and redemption of his sins. Only one good thing he did in his life time and that was his true love for his family. So in this crucial period of his life, his family was with him taking care of him with utmost devotion. Bible through the story of Noah’s Ark and the Flood, warned the people to mend their ways, else they had to bear the God’s wrath and there won’t be any escape for them. In the story the people of the whole town were rich but were greedy and capricious. God send Noah time and again to warn these area against the wrath of God. But again and again they would refuse to accept the advice, as pride had already blinded them; instead they began to chalk out measures to protect themselves from the danger of floods. They said if God would send the flood of fire, they knew the way to protect themselves; if the flood of water would gush from the earth below or from rivers they would cover it with iron rods and if floods fell from heaven, they had means to protect themselves from that too. Christopher was greedy too and began to think himself above God. One hundred and twenty years were given to these people because near them lived a very pious and religious man, Methuselah. As long as he and other pious men would live, God would save them from destruction and wouldn’t shower any curse upon them. But when Methuselah died, still God gave them another week to mourn his death. During this week, there was complete change in workings of nature. Sun rose in the west and set in the east, and God even gave dainties to the sinners to show them that they would soon die and had to leave all their luxuries behind, which were being provided by the mother Earth. Even then sinners were adamant and when other religious and pious men too died, God began to show his signs of fury.   The whole area was flooded and only those people and animals that believed in God entered into Noah’s newly build Arch and got saved. Sara too just like Noah and other living beings was saved as she went into the shelter of God. It is aptly clear that greediness is a main culprit of man kind and whole hearted trust in God is a blessing for them. REFERNCE LIST Ginzberg, L. Noah. Legends of the Jews. Volume I. Retrieved on April 17 2008 from W.W.W: http://classiclit.about.com/library/bl-etexts/lginzberg/bl-lginzberg-legends-1-4e.htm      

Report on Small Pox Assignment Example | Topics and Well Written Essays - 500 words

Report on Small Pox - Assignment Example Smallpox can be transmitted as a biological (terrorist) weapon and through contaminated items also since the virus can remain on cloths, surfaces and bedding for over 7 days (Baker & Nicklin, 2011). According to Baker and Nick (2011), the viral infection begins in the lungs from which it moves to the bloodstream, and the finally to the brain, kidneys, intestines, skin, and other body parts. The activity of the virus in the cells of the skin results in rashes that then form flat, red lesions called macules which also metamorphose into raised blisters (vesicles). Approximately 2-3 weeks after infection, pimples which are filled with pus (pustules) begin to appear. There are four varieties of the variola virus. Classic variola (smallpox) is the most communicable and infects over 30% of those who encounter it. Hemorrhagic variola kills faster and at a higher rate than its classic counterpart, with infected persons (commonly pregnant women) dying even before the formation of pustules. Malignant/ flat variola has a death rate closing in on the 100%, evolves slower than classic forms and is characterized by flat lesions. Modified variola, on the other hand, affects those who have undergone immunization, occurring as a result of response of the immune system. Generally, variola major (smallpox) has 30% death rate while alastrim (variola minor)’s death rate is 1% since it is milder (Baker & Nicklin, 2011). The pioneer signs of smallpox appear 12-14 days following infection. During the period of incubation (7-17 days following infection), an infected individual appears healthy and cannot infect others. However, after the incubation period, flu-like symptoms such as fever, headache, extreme back pain, severe fatigue, vomiting, diarrhea, and general discomfort are characteristic indicators of smallpox. After a few days, red flat spots surface on the individual’s forearms, hands, face and on the trunk. In 24 or 48 hours, these lesions become small clear fluid

Summary of article Essay Example | Topics and Well Written Essays - 750 words - 1

Summary of article - Essay Example ecame unemployed; the standard of living lowered for most factory workers who were reduced into slaves and the family foundations wobbled as women worked in the mills. It was seen as a move that benefited only a few people. Before the industrial revolution set in, the economy was not doing well enough to sustain a growing population. The economy was characterized by monopolistic businesses. The youths were forced to work in the army under deplorable conditions. The crime rate also high and the authorities were not able to deal with it. The innovation system was opposed highly, but the factory system despite the many challenges it faced, thrived because of two reasons. The first reason is that the laissez-faire economists worked to educate people against the popular belief that the processes and devices introduced to save on labor were meant to create unemployment. The other reason it thrived was because they beat the authorities at their own game by addressing the problems above that the authorities had not been able to deal with. The factories provided employment for the paupers and the women who were willing to work. The wages paid were little but were better off than nothing. It is only the people who were well off in the society benefitted from the previous system. They are the ones who decided how much the others were going to earn. With the industrial revolution, there was a turn of things where new marketing and production modes were introduced. The goods that were manufactured focused on all consumers especially those that were not the target there before. Whenever the factory system went into the production of whichever goods, it first started by producing the cheap products for the greater percentage of the masses. The production of the expensive products only came much later. For example, when the factories produced cotton goods, the rich were not interested in cotton goods. These then became the target of the other consumers. It was a system of